BetCity.nl - Meer | Online Wedden

Create Impact in iGaming — Your Strategy Shapes the Experience

The world of online entertainment moves fast. At BetCity – part of Entain – we’re not just keeping up; we’re driving change. Every day, hundreds of thousands of Dutch players engage with our platform, powered by innovation, creativity, and data. As our Digital Brand Specialist, you’ll be the architect of BetCity’s online brand presence. You’ll manage brand budgets, lead the strategy behind digital campaigns, and make sure every euro spent builds brand strength and awareness. From media partnerships to KPI frameworks — you’ll be the bridge between creativity and measurable impact.

About the Role

This is not a traditional brand role.Because of Dutch advertising laws, we can’t rely on TV, sponsorships, or outdoor campaigns — which means our entire brand experience is digital. That’s where you come in. You’ll develop and optimize end-to-end digital brand campaigns that push creative and strategic boundaries. Working closely with our online marketing and BI teams, you’ll blend brand storytelling with performance insights to elevate BetCity’s visibility and impact across every digital touchpoint.

Key Responsibilities

Strategize & execute digital brand campaigns across YouTube, display, video, and social to drive awareness and engagement.
Manage media partnerships with leading Dutch publishers and networks — ensuring alignment, performance, and innovation.
Own the brand media plan: define objectives, allocate budgets, and connect audience insights with brand goals.
Develop measurement frameworks and run Brand Lift tests to quantify awareness and consideration impact.
Analyze and optimize campaign results — translating insights into actionable improvements.
Lead the brand testing roadmap: work with Online Marketing Specialists to A/B test creatives, placements, and targeting.
Collaborate cross-functionally with creative, data, and performance teams to deliver integrated campaigns.
Stay ahead of trends in digital media, platforms, and technology to continuously innovate our brand marketing.
Own the relationship with our Brand Tracking agency — ensuring awareness and consideration KPIs are consistently monitored and improved.

Your Skills & Experience

Professional Knowledge

Deep understanding of cross-channel digital media strategy (video, display, social).
Skilled in media planning, buying, and optimization for reach, frequency, and efficiency.
Proven relationship builder with publishers, agencies, and platform partners.
Analytical mindset with experience in campaign performance measurement (CPMs, CTRs, VTRs, ROAS, Brand Lift).
Strong collaboration skills with creative teams to develop high-impact assets.
Budget management experience with solid financial acumen.
Familiarity with attribution models and optimization for awareness & consideration campaigns.

Background

Relevant marketing degree or equivalent experience in online brand marketing.
At least 2 years in brand strategy or digital marketing roles.
Fluent in English (Dutch is a big plus).
Hands-on experience with Meta, YouTube, and other brand campaign platforms.

Bonus Points

Experience in iGaming, sports, or fast-paced B2C industries.
Knowledge of marketing mix modeling (MMM) or advanced attribution.

Why You’ll Love Working Here

Competitive salary & great benefits
Freedom to innovate — your ideas shape our brand
A collaborative, ambitious marketing team
Room to learn, experiment, and grow your career
A dynamic, fast-moving industry full of energy and creativity
Flexible hybrid working and plenty of time off

Diversity and equal opportunities

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

About BetCity & Entain

BetCity is the Dutch brand within Entain – one of the world’s largest players in gaming and interactive entertainment. From our Amsterdam office, we work with an ambitious, close-knit team on big goals. No outdated hierarchies here – just short lines, creative freedom, and colleagues who lift each other up.